The Shift to Social Computing

The shift to Social Computing by ZDNet's Dion Hinchcliffe -- There's been a lot of interest recently in the social aspects of Web 2.0 experiences because of their tendency to alter the communities that use them. As part of tracking this, I wrote recently about McKinsey and Co.'s discussion of coming Interaction Age that discusses how optimizing for high-value tacit interactions between people will become the next major driver of productivity world-wide. A lot of folks call these pull-based interaction systems, which value reputation and trust above all other things, Social Computing.